GSDC

Street performers entertain customers outside the Subway on 63rd St.

Starting in November of 2009, the 63rd Street Growth Commission sponsored daily events along the 63rd Street business district to promote commerce in the area and bring joy to shoppers during the holiday season. Events included street performers, bands, and choirs and occurred at businesses all throughout the corridor, including Marquette Bank, Subway, Walgreen's, Sears and Rio Valley grocery store. Performers also handed out candy donated by GSDC and local businesses to children in the community. 

After hosting the 63rd St. Holiday Parade for many years, GSDC, in conference with the 63rd Street Growth Commission board of directors and other local business owners, decided it was time to rethink the event. Many felt that the closing of the street may have reduced some traffic to businesses during the most important shopping season of the year. Instead, this festival provided an entire month of attractions throughout the district.